Holy
I was responsible for analyzing, evaluating, and presenting the marketing strategy adopted by the HOLY brand.
Client
IUT d'Angoulême
Skills used
Web marketing, project management
Objective:
This analysis aimed to identify Holy's marketing strategy by examining its strategic positioning, value chain, GDPR compliance on its website, and marketing mix, in order to propose areas for improvement.
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The challenge:
The main challenge was to assess the value chain without direct access to internal data. To overcome this limitation, we analyzed publicly available information and made informed assumptions to reconstruct the company's key processes.
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The result:
This in-depth analysis of the brand allowed us to understand Holy's positioning compared to its competitors Gamer Supps and Gfuel, but more importantly, to identify areas for improvement to enhance the user experience on their website. Several improvements were possible, such as offering express deliveries, creating special packs for their different games, and much more.
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