Teyvat Sales
I created the Teyvat Sales brand and its visual identity, then developed an e-commerce website on WordPress, designing a comprehensive communication strategy to effectively promote and sell its products.
Client
IUT d'Angoulême
Skills used
Web design, Communication strategy, VIsual Identity
The objective:
The main goal of this project was to create a brand and sell its products on an e-commerce site. This involved creating a visual identity, a communication strategy to better market the products, and of course, building the site using Wordpress.
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The challenge:
The main challenge of the project was to gain a deep understanding of users to offer them an optimal experience, both in terms of ergonomics and interface. This involved conducting tests throughout the process, but more importantly, a rigorous analysis of the target audience's expectations, needs, and behaviors.
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The result:
The project resulted in a solid concept ready for commercial deployment, featuring a web architecture optimized for conversion, an integrated SEO strategy ensuring a competitive positioning, and consistent visual elements enhancing brand recognition. This comprehensive foundation facilitates sustainable business growth.
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