Spider Man : Miles Morales
I developed the social media communication strategy for the release of the video game "Spider Man: Miles Morales".
Client
IUT d'Angoulême
Skills used
Social media, Graphic design
The objective:
The goal of the project was to promote the release of the video game on social media by driving purchase desire at launch. This was achieved through the creation of a structured editorial calendar, including announcements, contests, and varied formats to maximize engagement.
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The challenge:
The main challenge of this project was to accurately identify the audience likely to be attracted by the game. This step was crucial to guide the entire communication strategy: selection of channels, timing of publication, tone to adopt, and formats to prioritize. A good understanding of the target audience thus allowed for ensuring the relevance and impact of the actions taken.
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The result:
We have developed a content strategy designed to maximize reach with our target audience, focusing on Instagram, TikTok, and Twitter. The content, crafted to leverage the interactive potential of each platform, aimed to generate strong engagement. A contest was also organized, with rewards to be won directly in the game upon its release.
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